Choose the SMS route best suited for your business needs, whether it is for bulk SMS marketing or for customer engagement. Here is a quick guide to help you get started.
Promotional
If you need to send marketing related SMS like Offers, deals to existing or prospective customers, this is an ideal route for you. SMS are sent between 9am – 9pm, to Non DND Numbers only, as per TRAI guidelines.
Transactional
If you need to send Alerts or critical information to your registered user base, this is an ideal route for you. SMS are sent 24×7 with a 6 Character Alphabetic Sender Id. SMS can be sent to DND and Non DND Numbers.
OTP
If you need to send One time password to your user, this is an ideal route for you, as it ensures SMS are delivered within seconds to the user and in case of delay or failure, system auto retries from alternate operators.
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